Your Privacy at hi555

1 Introduction

hi555 ("we", "us", "our") operates the online casino and sports betting platform available at hi555.io (the "Platform"). We are committed to protecting the privacy and personal data of every player who registers and uses our services. This Privacy Policy sets out, in plain and transparent terms, the types of personal information we collect, the purposes for which we use it, the circumstances in which we may share it, and the rights available to you as a data subject.

This Policy applies to all personal data processed by hi555 in connection with the Platform, including data collected through the website, account registration, payment processing, customer support interactions, and any communications we send to you. It applies to all players based in Bangladesh and any other jurisdiction from which the Platform is lawfully accessed.

This Privacy Policy should be read alongside the hi555 Terms & Conditions and Responsible Gaming Policy, all of which together form the complete agreement governing your relationship with hi555.

2 Data Controller

For the purposes of applicable data protection law, hi555 is the data controller responsible for the personal information collected through the Platform. As data controller, hi555 determines the purposes and means by which your personal data is processed.

If you have any questions, requests, or complaints regarding the way in which hi555 processes your personal data, you may contact our Data Privacy team directly via:

• Email: [email protected] — please include "Privacy Request" in the subject line along with your registered username.
• Live Chat: Available 24 hours a day, 7 days a week via your account dashboard. This is the fastest channel for urgent privacy-related queries.

hi555 will acknowledge all data-related enquiries within 48 hours (Bangladesh Standard Time, UTC+6) and provide a substantive response within 30 calendar days of receipt.

3 Information We Collect

hi555 collects personal data across several categories depending on your interaction with the Platform. The table below summarises the categories of data we collect and the primary reason for collecting each category:

hi555 does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic data, biometric data (except where required for identity verification by applicable law), or data concerning health conditions beyond what players voluntarily disclose when using responsible gaming tools.

4 How We Collect Your Data

hi555 collects personal data through the following channels and mechanisms:

• Direct Registration: When you create a hi555 account, you voluntarily provide identity and contact data including your name, date of birth, email address, and Bangladesh mobile number.
• KYC Submission: When you submit identity documents to satisfy our verification requirements prior to withdrawal, we collect and store copies of government-issued identification and proof of address.
• Payment Transactions: When you make a deposit or withdrawal via bKash, Nagad, Rocket, or Upay, our payment processing systems record the transaction details, wallet identifiers, and amounts involved.
• Platform Usage: Automatically collected via server logs, cookies, and analytics tools as you browse and interact with the hi555 Platform. This includes IP address, device fingerprint, session duration, and navigation patterns.
• Customer Support: When you contact the hi555 support team via live chat or email, the content of those interactions is recorded for quality assurance and dispute resolution purposes.
• Responsible Gaming Tools: If you set deposit limits, session reminders, or initiate a self-exclusion request, we record these preferences and apply them to your account.
• Third-Party Verification Services: In certain circumstances, hi555 may use reputable third-party identity verification or fraud screening services to cross-check data you have provided. These services receive only the minimum data necessary for verification.
• Promotional Participation: If you opt into a specific promotion, we may collect additional information relevant to that promotion, such as preferred game categories or betting preferences.

5 How We Use Your Data

hi555 processes your personal data for the following specific and legitimate purposes:

• Account Management: To create, maintain, verify, and administer your hi555 player account, including processing login requests, account updates, and password resets.
• Service Delivery: To provide you with full access to hi555's casino games, sports betting markets, live dealer tables, crash games, and all other Platform features you choose to use.
• Payment Processing: To process deposits and withdrawals via bKash, Nagad, Rocket, and Upay in Bangladeshi Taka, including verifying that payment methods are registered in your name.
• Identity Verification (KYC): To verify your identity and age (21+ requirement) in compliance with applicable anti-money laundering and player protection obligations.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, multi-accounting, and any other prohibited conduct as defined in our Terms & Conditions.
• Responsible Gaming: To monitor your gaming patterns for indicators of problem gambling and to apply the responsible gaming tools you have activated, including deposit limits, session controls, cool-off periods, and self-exclusion.
• Customer Support: To respond to your enquiries, resolve disputes, and provide technical assistance in relation to your account or any Platform feature.
• Legal Compliance: To fulfil our obligations under applicable laws and regulations, including retaining transaction records for financial compliance purposes and cooperating with competent authorities where legally required.
• Platform Improvement: To analyse aggregate usage data, identify performance issues, and develop new features that improve the overall hi555 player experience.
• Marketing Communications: To send you promotional emails, bonus notifications, and personalised offers where you have provided explicit consent to receive such communications. You may withdraw this consent at any time by updating your communication preferences in your account dashboard.

6 Legal Basis for Processing

hi555 relies on the following legal bases when processing your personal data:

• Contractual Necessity: The majority of data processing by hi555 is necessary to perform the contract between you and hi555 — i.e., to provide the gaming and betting services you have registered for. Without processing your identity, contact, and financial data, we cannot operate your account or process transactions.
• Legal Obligation: Certain processing activities — particularly KYC verification, transaction record retention, and AML reporting — are required by applicable law. hi555 must comply with these obligations regardless of your individual consent.
• Legitimate Interests: hi555 processes technical and usage data on the basis of our legitimate interests in maintaining platform security, preventing fraud, and improving our services. We apply a proportionality test to ensure these interests do not override your fundamental privacy rights.
• Consent: Where hi555 processes your data for marketing communications or optional personalisation features, we do so on the basis of your explicit, freely given consent. You may withdraw this consent at any time without affecting the lawfulness of processing carried out before withdrawal.

7 Sharing Your Data

hi555 does not sell your personal data. We share personal data only in the limited circumstances described below, and only to the extent necessary for the stated purpose:

• Payment Service Providers: Transaction data is shared with bKash, Nagad, Rocket, and Upay solely for the purpose of processing your deposits and withdrawals. These providers operate under their own privacy policies and security frameworks.
• Game Content Providers: When you launch a game provided by a third-party studio (such as Evolution Gaming, Pragmatic Play, Spribe, NetEnt, Microgaming, Play'n GO, Hacksaw Gaming, or Ezugi), your account session token and applicable game data are transmitted to that provider's servers to deliver the game. Game providers are not permitted to use this data for their own marketing purposes.
• Identity Verification Services: KYC documents and identity data may be shared with reputable third-party verification providers engaged by hi555 to fulfil our anti-money laundering obligations. These providers are contractually bound to process data only for the purpose of verification.
• Analytics Providers: Anonymised and aggregated usage data may be shared with analytics platforms to help hi555 understand platform performance. No personally identifiable information is included in these analytics datasets.
• Legal and Regulatory Authorities: hi555 may be required to disclose personal data to competent legal authorities, financial intelligence units, or regulatory bodies in response to a lawful request, court order, or mandatory reporting obligation. We will notify you of such disclosures to the extent permitted by law.
• Business Transfers: In the event of a merger, acquisition, or sale of substantially all of hi555's assets, player data may be transferred to the successor entity. You will be notified of any such transfer and provided the opportunity to close your account if you do not consent to your data being transferred.

All third parties with whom hi555 shares personal data are required to maintain appropriate technical and organisational security measures and are prohibited from using your data for any purpose beyond the specific task for which it was shared.

8 Cookies & Tracking Technologies

hi555 uses cookies and similar technologies (including session tokens, local storage, and browser fingerprinting) on the Platform. These technologies help us deliver a secure, functional, and personalised experience. The categories of cookies we use are as follows:

• Strictly Necessary Cookies: Required for the Platform to function. These cookies maintain your login session, store your language and display preferences, and prevent cross-site request forgery. The Platform cannot operate without these cookies. They do not require your consent.
• Functional Cookies: Remember your account preferences — such as your preferred game lobby view, responsible gaming settings, and notification preferences — so you do not need to re-enter them on each visit.
• Analytics Cookies: Collect anonymised data about how players navigate and use the Platform. This data is aggregated and used solely to identify performance bottlenecks and improve the user experience. No personally identifiable information is linked to analytics data.
• Security Cookies: Used by hi555's fraud-prevention systems to detect suspicious access patterns, bot activity, and multi-accounting attempts. These cookies are essential for the integrity of the Platform and the safety of all players.

hi555 does not use third-party advertising cookies or tracking pixels linked to external advertising networks. You may manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies may impair your ability to log in and use core Platform features.

9 Data Retention

hi555 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention periods apply:

• Active Account Data: Retained for the full duration of your account being open and active on the Platform.
• Transaction Records: Retained for a minimum of 5 years from the date of the transaction in accordance with financial record-keeping and AML compliance requirements.
• KYC Documents: Retained for a minimum of 5 years from the date of account closure or last transaction, whichever is later, in compliance with applicable anti-money laundering legislation.
• Customer Support Records: Live chat transcripts and email correspondence are retained for 3 years from the date of the interaction, for the purpose of dispute resolution and quality assurance.
• Marketing Consent Records: Records of your consent to receive marketing communications are retained for the duration of your account and for 2 years following account closure, as evidence of lawful processing.
• Self-Exclusion Records: If you self-exclude from the Platform, a record of your exclusion is retained permanently to prevent re-registration during the exclusion period and for a minimum of 7 years thereafter.
• Non-Mandatory Data: All personal data not subject to a specific legal retention requirement is securely and permanently deleted within 90 days of account closure.

Upon expiry of the applicable retention period, personal data is either securely deleted from hi555's systems or rendered permanently anonymous (such that it can no longer be linked to any individual) for statistical or analytical purposes.

10 Data Security

hi555 implements a comprehensive suite of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, disclosure, or alteration. Our key security measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your browser or mobile device and the hi555 Platform is encrypted using industry-standard 256-bit SSL/TLS protocols, preventing interception by third parties.
• Encrypted Data Storage: Personal data and financial records held on hi555's servers are stored in encrypted formats. Encryption keys are managed under strict access control policies.
• Password Hashing: Account passwords are never stored in plain text. hi555 uses one-way cryptographic hashing algorithms (bcrypt) to store password credentials, meaning that even hi555 employees cannot view or retrieve your password.
• Access Controls: Access to personal data within hi555's internal systems is restricted on a strict need-to-know basis. Staff members are granted only the minimum level of access required to perform their specific duties.
• Security Monitoring: hi555 operates continuous real-time security monitoring of its Platform and infrastructure. Automated intrusion-detection systems alert our security team to any anomalous access patterns.
• Data Breach Response: In the event of a confirmed personal data breach that poses a risk to player rights and freedoms, hi555 will notify affected players without undue delay and, where required, report the breach to relevant authorities within the legally required timeframe.

11 Your Data Rights

As a player on the hi555 Platform, you have the following rights with respect to your personal data. To exercise any of these rights, contact hi555 via live chat from your account dashboard or email [email protected] with the subject line "Data Rights Request — [Your Username]".

• Right of Access: You have the right to request a copy of all personal data hi555 holds about you, together with information about how it is used, who it has been shared with, and how long it will be retained.
• Right to Rectification: You have the right to request correction of any personal data held by hi555 that is inaccurate, incomplete, or out of date. You may update many of your registered details directly from your account settings page.
• Right to Erasure ("Right to Be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where the processing was unlawful. This right is subject to hi555's legal retention obligations — data required for AML compliance cannot be deleted at your request.
• Right to Restriction of Processing: You have the right to request that hi555 restricts the processing of your personal data in certain circumstances — for example, while a correction request is under review or where you have objected to processing based on legitimate interests.
• Right to Data Portability: Where processing is based on your consent or on contract necessity and is carried out by automated means, you may request that hi555 provides your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider.
• Right to Object: You have the right to object to hi555 processing your personal data where that processing is based on legitimate interests. You also have an absolute right to object to your personal data being used for direct marketing purposes, which hi555 will action immediately upon receipt of your objection.
• Right to Withdraw Consent: Where hi555 processes your data on the basis of your consent (e.g., for marketing communications), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.

hi555 will respond to all data rights requests within 30 calendar days of receipt. In cases of complexity or volume, this period may be extended by a further 30 days, in which case we will notify you of the extension and the reason for it within the initial 30-day period.

hi555 will not charge a fee for processing data rights requests unless a request is manifestly unfounded, excessive, or repetitive in nature. In such cases, we reserve the right to charge a reasonable administrative fee or refuse to act on the request, providing written reasons for our decision.

12 Minors & Age Policy

The hi555 Platform is strictly intended for adults aged 21 years and above. hi555 does not knowingly collect personal data from any individual under the age of 21. Age verification is a mandatory step in the account registration and KYC process, and players are required to submit valid government-issued identification confirming they meet the 21+ age requirement before any withdrawal is processed.

If hi555 becomes aware or has reasonable grounds to suspect that personal data has been collected from a player who is under 21 years of age, we will immediately suspend that account, delete all associated personal data to the extent not required for legal or compliance purposes, and report the matter to the appropriate authorities where required by law.

Parents and guardians who believe a minor may have registered on the hi555 Platform without authorisation are encouraged to contact us immediately at [email protected]. We take underage gambling prevention extremely seriously and will act promptly on all such reports.

13 International Data Transfers

The hi555 Platform serves players primarily based in Bangladesh. Some of the third-party service providers engaged by hi555 — including game content providers, identity verification services, and cloud infrastructure partners — may process personal data on servers located outside Bangladesh.

Where personal data is transferred to a jurisdiction that may not provide the same level of data protection as the laws applicable to hi555's primary operations, hi555 takes the following steps to ensure your data remains protected:

• We enter into data processing agreements with all third-party processors that include standard contractual clauses requiring them to maintain security and confidentiality standards equivalent to those described in this Privacy Policy.
• We conduct due diligence on all third-party processors before engaging them, assessing their security certifications, data protection policies, and track record.
• We limit the personal data shared with international processors to only what is strictly necessary for the specific service being provided.
• We require all processors to notify hi555 without undue delay in the event of any security incident affecting data transferred by hi555.

By using the hi555 Platform and accepting this Privacy Policy, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside Bangladesh as described in this section, subject to the safeguards outlined above.

14 Changes to This Privacy Policy

hi555 reserves the right to update or amend this Privacy Policy at any time. When material changes are made to this Policy, hi555 will notify registered players by email to the address associated with their account and by displaying a prominent notice on the Platform for a period of no less than 7 days prior to the revised Policy taking effect.

The "Last Updated" date displayed at the top of this document reflects the date on which the current version of the Privacy Policy became effective. We encourage you to review this Policy periodically to remain informed about how hi555 protects your personal data.

Your continued use of the hi555 Platform following the effective date of any amendment constitutes your acceptance of the revised Privacy Policy. If you do not agree with any changes, you have the right to close your account before the amended Policy takes effect by contacting our support team.

15 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which hi555 handles your personal data, please reach out to us through any of the following channels:

• Live Chat: Available 24 hours a day, 7 days a week via your account dashboard. This is the fastest way to reach the hi555 privacy team for time-sensitive matters.
• Email: [email protected] — please use the subject line "Privacy Request — [Your Username]" to ensure your message is directed to the appropriate team. We aim to respond to all privacy-related emails within 48 hours on Bangladesh Standard Time (BST, UTC+6) business days.

hi555 is committed to handling all privacy enquiries with the highest level of professionalism, transparency, and care. We value the trust every player places in us when they register on the Platform, and protecting that trust is a fundamental part of how we operate.